Situated just 12km east of Malaga, near on route to Velez Malaga, Torre del Mar and Nerja, Rincon de la Victoria makes a convenient base for those who work in the city but prefer sea breezes and beaches, and the relative tranquility of an overgrown fishing village. It is also a popular place for the Spanish to spend the summer months and many families have their second home here. The main areas of the municipality are Rincon de la Victoria, La Cala del Moral and Benagalbon with its coastal area Torre de Benagalbon.
There are no major brand stores in the town centre but a large shopping centre the Centro Comercial Rincon de la Victoria is located a few kilometers on the outskirts adjacent to the motorway
The winter population of 26,600 inhabitants almost triples during the summer period. Rincon de la Victoria's greatest asset is the Cueva del Tesoro, the only marine cave in Europe and its lively urban sea front and beach. From the westernmost cliff top, the view sweeps down the length of the sandy beach and promenade. There is a contemporary art exhibition at Casa Fuerte Bezmiliana which in the 17th century was a military fortress. Continuing the art theme, the Sala Mare Nostrum, a former rail station has been converted into an art centre.
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